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THE JOURNEY OF YOUR MEDIA DOESN'T END
UNTIL SOMEONE CONSUMES IT
WHY
HOW
WHAT
We believe in building great working relationships with our clients and partners, sharing the common goal of producing better all-round content.
We like to get our hands dirty. By asking the right questions and listening closely to your answers, we strive to truly embody your brand and message.
We don't do photography.
We don't do websites.
We don't write books.
We don't teach Zumba.
We DO produce videos.
We LOVE producing videos.
SOME THINGS YOU JUST CAN'T BUY
OFF THE SHELF
THE IDEA COLLECTIVE
Aimed at creative professionals, 'The Idea Collective' is a shared office space in the heart of Footscray, Melbourne. We worked with them to capture the warm, positive energy of the space as well as showcasing the colourful aesthetics.
WINEBINS
This is a promotional, online video, shot at the Winebins Cellar during a wine-tasting & cut together with the Voice audio of Ian Thom, a Seppelt representative.
FANTASTICK LABEL CO.
Fantastick Label Company is a privately-owned, design and manufacturing operation, producing high-end, custom label solutions. We worked closely with our client through the processes of scripting, shooting and post-production.
ARKADIA
Arkadia commissioned Cyclone Advertising and ourselves to produce this online commercial for their new 'Tea Latte' range.
All shot in one day, the ad depicts a comedial migration from Old London, to 'Cafe-Central' in Melbourne.
ROBINA TOWN CENTRE
Robina Town Centre is a shopping centre on the Gold Coast, QLD. This TV commercial for the Autumn/Winter 2012 campaign was envisioned & directed by the talented folks at Cyclone Advertising.
PRAHRAN MARKET
This online commercial was shot on Bastille Day 2012. It is just a small snippet of the colour and energy of Prahran Market, showcasing some of the food and personalities with a French flavour.
ALBARE iTD
'Albare iTD' is an international jazz band performing throughout Australia. Produced under the direction of Ben Cunningham, this 30 second ad ran for two weeks on Channel Ten during the Dave Letterman show.
HUNKI
Hunki is a streetwise clothing & accessory store located in the heart of Chapel St. Shot around Windsor, Victoria, this 30 second online piece showcases some of the surrounding sites & scenes pitching the local culture. Soundtrack courtesy of 'Big Ears Audio'.
SANTIAGO
Santiago is a Tapas Restaurant in Middle Park, Victoria boasting an authentic line up of exquisite culinary offerings, a vibrant Spanish-Style atmosphere & amazing live music. We were called upon to capture a glimpse of the energy of this stylish venue.
Real Estate 4 RANSOM:
DOCUMENTARY
Real Estate 4 Ransom is a fast paced, 40-minute documentary about global property speculation and its impact on the economy. The film investigates the inefficiencies of economic systems and their impact on potential homeowners and small businesses.
Real Estate 4 Ransom considers changing motivations behind property investment and challenges the notion that the Global Financial Crisis was caused by bank lending alone.
PATTO - SHORT FILM
'Patto' is a 19 minute short film introducing us to John Patterson, a respected horseman who is part of the living heritage of Australia.
This was a collaborative project where we did all of the post-production, including music score.
THERE IS A STILL A LOT TO DO. A LOT TO LEARN
(Ayrton Senna, 1960-1994)
PHILOSOPHY
Established in 1999, Foreground Media is a collection of digital professionals focused on producing creative commercial video, primarily for the Web and Broadcast. Communication is changing more rapidly than ever. We are all inundated with content, both online and in the real world. This content needs to be innovative, tasteful and entertaining, or else it simply won't get consumed.
GAVIN EMMANUEL
Gavin Emmanuel is the Creative Director and Founder of Foreground Media. He is also the single point of contact throughout the production process. This makes things a lot easier when you're trying to convey a brand, message and feeling through a medium with so many elements. Consistency and efficiency is best achieved through a direct line of communication.
TEAMWORK
Filmmaking is a collaborative process. Be it for Youtube, your company website, or even the silver screen, fluid communication is essential in order to achieve the best result. We constantly strive to make this process simpler and more intuitive. We take care of all the logistics, providing you with a clear-cut, step-by-step process and quality options along the way.
THE MODEL
Our production model is lean, mobile and flexible. The process and team applied to each project is personlised to that project's needs. Production overheads are trimmed down to only what's necessary. Our freelance model allows everyone involved to share the same goal of the best possible final product.
NETWORK
Camera operators, sound engineers, script writers, actors, actresses, voiceover talent, composers, production managers, just to name a few. We are all part of the same family of story-tellers. Foreground Media is the frontage for an ever-expanding network of creative talent. With a diverse range of people and skills on demand, we believe the best ideas should win.
TECHNOLOGY
Let's face it, in terms of media there is very little left that isn't digital. We dedicate a healthy portion of our time keeping up to speed with tech changes. Although technology by itself doesn't make anyone more creative or proficient, it certainly helps to deliver a better product to our clients, both on time and budget.
VIDEO KILLED THE RADIO STAR
(The Buggles, 1979)
DIRECTOR - GAVIN EMMANUEL
M. +614 11 333 500
A. SOUTH YARRA, VIC, AUSTRALIA
